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Research

Our latest pitch deck research.

STORY conducts regular, proprietary research on the state of startup pitch decks.

Research
Podcasts
Updates
Research

How to write a powerful Mission and Vision slide. Step 1: Don’t.

In almost a year of research, we've covered the most crucial slides of a pitch deck. And then, there's the Mission and Vision slide.

Keane Angle

Sep 23, 2021

Research

Can’t finish your pitch deck? This 300-founder study explains why.

On top of operations and fundraising, being a founder is not an easy task. We surveyed 300 founders on the struggles they have on their pitch deck.

Keane Angle

Aug 19, 2021

Research

What's the most effective visual for your competition slide?

We analyzed 25 expert opinions to learn the most preferred visual for the competitive slide. Find out what investors are saying!

Keane Angle

Aug 14, 2021

Research

How to create a powerful pitch deck competition slide that will ace investor meetings.

Perhaps the most touchy subject for both founders and investors is the competition slide. Learn investor expectations with this report.

Keane Angle

Aug 5, 2021

Research

What Goes into a Team Slide in a Startup Pitch Deck?

The team plays a crucial role in identifying and executing pivots in a startup's life cycle. This makes the Team slide a critical part of a pitch deck

Keane Angle

May 20, 2021

Research

In a world of pitch decks, is the business plan dead for startups?

In the past startups write over 50-page business plans to get funded. Now, pitch decks have taken over. So, are business plans dead?

Keane Angle

Apr 28, 2021

Research

Deep Research: What Goes Into Startup Pitch Deck Financial Slides?

To many investors, the financial slides are the most important. The question is, what goes into financial slides, and how do you properly show them?

Keane Angle

Mar 26, 2021

Research

The Top 10 Mistakes Startup Founders Make When Fundraising — According to 31 Investors

There is also so much to learn from others' mistakes. So, we conducted another short study to learn about the common mistakes that founders make.

Keane Angle

Feb 22, 2021

Research

Series-B and Beyond: This 100 Pitch Deck Study Uncovers How to Create a Late-Stage Pitch Deck that Raises Funding

In October 2020, we conducted studied 100 publicly-available pitch decks to determine what makes for a great pitch deck.

Keane Angle

Feb 18, 2021

Research

Should Founders Label Each Slides in Their Fundraising Pitch Deck? We Studied 100 Pitch Decks to Find Out

In this article, we used our 100 pitch deck database to find out if slide labels are necessary for fundraising pitch decks.

Keane Angle

Feb 16, 2021

Research

We Analyzed 100 Pitch Decks and Here’s what Series-A Fundraising Pitch Decks Should Look Like

Raising Series-A funding is a monumental stage for any startup with tons of questions. So, we did some research and here's what we found.

Keane Angle

Feb 10, 2021

Research

Investor Outreach Strategy Part 2 of 3: 41 Expert Recommendations in Creating Outreach Collateral

In Part 2 of our investor outreach series, we delve deeper into 41 expert recommendations on how to create effective pitch collateral.

Keane Angle

Feb 5, 2021

Research

Need Investors? Here are the Most Popular Investor Outreach Strategies RANKED According to 41 experts.

What key strategies should founders have in outreaching to investors? Our study of 41 expert resources will answer this question.

Keane Angle

Jan 26, 2021

Research

Investor Opinion Roundup: How Many Versions of a Pitch Deck Should Founders have?

How many pitch decks should founders prepare when fundraising? Here's what 21 investors have to say.

Keane Angle

Jan 23, 2021

Research

Getting the problem right: Investors and Consultants Talk About What Makes a Great Pitch Deck Problem Slide

The Problem slide is one of the most crucial, standard slides in a fundraising pitch deck. Here's our analysis.

Keane Angle

Jan 12, 2021

Research

Looking for Seed Capital? We Analyzed 100 Investor Pitch Decks to Reveal What the Perfect Fundraising Deck Looks Like.

Raising Seed funding can be difficult, especially for first-time founders. We studied 100 publicly-available pitch decks in search of answers.

Keane Angle

Jan 10, 2021

Research

The Methodology Behind our Study of 100 Investor Pitch Decks

In October 2020, we conducted a study on 100 publicly-available pitch decks. This article talks about the methodology behind our study.

Keane Angle

Jan 9, 2021

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The FIVE most crucial sentences for your startup.

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How to write the FIVE most crucial fundraising sentences for your startup.
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Pagedip
We couldn't have made a better decision than to partner with Keane and the team at Story! From understanding our business to graphics selection to creating a concise and accurate message, Keane and his team did a remarkable job of creating a Pitch Deck for our Seed Round. I highly recommend Story.
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