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Research

Our latest pitch deck research.

STORY conducts regular, proprietary research on the state of startup pitch decks.

Research
Podcasts
Updates
Research

The Secret Formula to Creating Accurate Financial Projections According to 100 Startups.

Startups and investors continuously search for the “sweet spot” of financial projections. Too high and founders risk coming across as unrealistic.

Keane Angle

Jun 22, 2022

Research

How Different Startup Business Models Project Revenues and What It Means for Investors

Financial projections can make or break an investor meeting. Too low, and the opportunity looks too small. Too high, and the investor might lose trust

Keane Angle

Apr 29, 2022

Research

Pitching to Venture Capital Investors Soon? Don’t Make This One Mistake.

Got an investor meeting on the books? Unsure about what questions you’ll get asked? Read on to find out.

Keane Angle

Feb 15, 2022

Research

How to Make a Fantastic Pitch Deck Business Model Slide That Easily Wins Investors

What makes for a great business model slide? We analyzed various key opinions from experts to find out.

Keane Angle

Feb 1, 2022

Research

How to Write a Powerful Mission and Vision Slide. Step 1: Don’t.

In almost a year of research, we've covered the most crucial slides of a pitch deck. And then, there's the Mission and Vision slide.

Keane Angle

Sep 23, 2021

Research

We studied 300 founders working on a pitch deck. Here's what we found:

On top of operations and fundraising, being a founder is not an easy task. We surveyed 300 founders on the struggles they have on their pitch deck.

Keane Angle

Aug 19, 2021

Research

The most effective visual for your competition slide according to 25 experts

We analyzed 25 expert opinions to learn the most preferred visual for the competitive slide. Find out what investors are saying!

Keane Angle

Aug 14, 2021

Research

6 powerful things to include your competition slide needs to ace investor meetings.

Perhaps the most touchy subject for both founders and investors is the competition slide. Learn investor expectations with this report.

Keane Angle

Aug 5, 2021

Research

Creating an Impressive Team Slide for Your Next Startup Pitch Deck Presentation?

The team plays a crucial role in identifying and executing pivots in a startup's life cycle. This makes the Team slide a critical part of a pitch deck

Keane Angle

May 20, 2021

Research

Is the Business Plan Dead in the World of Startup Pitch Decks?

In the past startups write over 50-page business plans to get funded. Now, pitch decks have taken over. So, are business plans dead?

Keane Angle

Apr 28, 2021

Research

25 Investment Experts Weigh In: What a Realistic Financial Slide Looks Like.

To many investors, the financial slides are the most important. The question is, what goes into financial slides, and how do you properly show them?

Keane Angle

Mar 26, 2021

Research

The Top 10 Things Fundraising Founders Shouldn't Do According to 31 Investors.

There is also so much to learn from others' mistakes. So, we conducted another short study to learn about the common mistakes that founders make.

Keane Angle

Feb 22, 2021

Research

Series-B and Beyond: A 100 Pitch Deck Study in Creating a Late-Stage Pitch Deck that Raises Funding.

In October 2020, we conducted studied 100 publicly-available pitch decks to determine what makes for a great pitch deck.

Keane Angle

Feb 18, 2021

Research

Should Founders Label Each Slides in Their Fundraising Pitch Deck? We Studied 100 Pitch Decks to Find Out

In this article, we used our 100 pitch deck database to find out if slide labels are necessary for fundraising pitch decks.

Keane Angle

Feb 16, 2021

Research

Creating a Series-A Fundraising Deck? We Analyzed 100 Pitch Decks for You.

Raising Series-A funding is a monumental stage for any startup with tons of questions. So, we did some research and here's what we found.

Keane Angle

Feb 10, 2021

Research

Investor Outreach Strategy Part 2 of 3: 41 Expert Recommendations in Creating Outreach Collateral

In Part 2 of our investor outreach series, we delve deeper into 41 expert recommendations on how to create effective pitch collateral.

Keane Angle

Feb 5, 2021

Research

Need Investors? Here are the Most Popular Investor Outreach Strategies RANKED According to 41 experts.

What key strategies should founders have in outreaching to investors? Our study of 41 expert resources will answer this question.

Keane Angle

Jan 26, 2021

Research

Making a pitch deck? How many pitch deck versions do you REALLY need?

How many pitch decks should founders prepare when fundraising? Here's what 21 investors have to say.

Keane Angle

Jan 23, 2021

Research

30 Startup Experts Share How to Get the Problem Slide Right

The Problem slide is one of the most crucial, standard slides in a fundraising pitch deck. Here's our analysis.

Keane Angle

Jan 12, 2021

Research

Get Seed Funding Now: We Analyzed 100 Investor Pitch Decks to Help You Get Funded.

Raising Seed funding can be difficult, especially for first-time founders. We studied 100 publicly-available pitch decks in search of answers.

Keane Angle

Jan 10, 2021

Research

100 Pitch Deck Study: The Methodology Behind STORY's First Massive Research.

In October 2020, we conducted a study on 100 publicly-available pitch decks. This article talks about the methodology behind our study.

Keane Angle

Jan 9, 2021

Featured Resource

The FIVE most crucial sentences for your startup.

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How to write the FIVE most crucial fundraising sentences for your startup.
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STORY Pitch Decks
client testimonials

100% of past clients recommend us.

Keane was great to work with. Professional, smart, and has a talent for distilling your company and vision into a 15 slide deck. It's a rare skill and he has it. Highly recommended.
Brian Maxwell, Founder
Go Local
Keane's resulting pitch deck was much better than anything we could have put together ourselves. Also, he was adept at helping us frame our story in a simple and impactful way, which we were struggling with. Keane also really understood our vision--from the visual impact to the goal of our startup.
Adela Timmons, Ph.D. & CEO
Colliga Apps
Was super impressed with the outcome of our deck after working with Keane. The overall design turned out great and we have a super clean, straight-to-the-point deck now.
Seb Jacob, CEO
Faber Connect
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